PEPSI TREATS
ROLE: Design, Art Direction
For the UK launch of Pepsi Treats, Steelworks partnered with the team to create a series of high-impact CGI visuals that help bring the product to life. The work focuses on bold textures, playful motion, and hyper-detailed renders that celebrate the indulgent, treat-inspired flavors. The result is a vibrant set of visuals designed to capture attention across digital and social channels while amplifying the energy of the Pepsi brand.
Client: pepsi
Designed, Directed and Produced by steelworks
Executive Creative Director: Miquel Rato
Creative Director: daniel pommella
Global Head of Production: Hannah Byers-Brown
Executive Creative Producer: Chago Venable
Executive Producer: James Robinson
Producers: Antia Goicochea, Tom Knight
Design: Miquel Donat, Sylvain Gaussens, Michael Marczewski, Annie Ngo, Jordi Pagés.
Simulations: Ewan Davidson, Steven Dupuy, Ezequiel Grand (Caskal).
Animation: Michael Marczewski
Sound Design: Echoic Audio