PEPSI TREATS
ROLE: Design, Art Direction

For the release of Pepsi Zero’s Cream Soda and Strawberries & Cream flavors, STEELWORKS disrupted traditional cola color codes - replacing typical brown tones with playful pastels. Oversized flavor symbols and expressive typography extend from packaging into super-polished, immersive scenes, bringing refreshment into contemporary culture

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Client: pepsico

Designed, Directed and Produced by steelworks

Executive Creative Director: Miquel Rato
Creative Director: daniel pommella
PRODUCERS: antia goicochea, tom knight
DESIGN AND Art Direction: miquel donat, jordi pagès.
Animation: Michael Marczewski
Simulations: sYLVAIN GAUSSENS, CASKALL.
Compositing + EDIT: Michael Marczewski, miquel donat

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