BEYOND SLIM
SAMSUNG GALAXY S25 EDGE
ROLE: Lookdev, R&D
Samsung’s slimmest phone to date is the Galaxy S25 Edge. A bold and refined film that celebrates the multitude of innovations packed into its sleek frame.
Drawing inspiration from optical illusions, we played with perception and scale to express the advanced engineering and elegance of the device. Mix of finals and R&D.
ROLE: I was involved in the early stages of this project, focusing on Look dev, design and R&D, as part of a great team.
Client: Samsung
Agency: Collins
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena, Will Mercer
Creative Director: Tosh Fieldsend
Head of Production: Caleigh Illerbrun
Executive Producer: Elise Ford
Senior Producer: Tom Bogda
Resource Coordinator: Laura Palladini
Art Direction: Renato Marques
Design & Animation: Joao Lucas, Andy Hahn, Daniel Meszaros, Alexander Parageaud, Miquel Donat, Mihai Munteanu, Nemanja Ivanovic, Joakim Ekstrom, Maksym Gudin, Tamas Arpadi, Annie Ngo, Conlan Normington, Harry Warne, Cameron Fernandes, Jake Wyand
2D Motion Design: Tina Touli, Seth De Silva, James Maclachlan
Compositing: James Maclachlan
Modellers: Ben Pilgrim, Maxence Texier
Edit: Matt Cronin
Sound Design: Zelig Sound